DROPSHIPPING FOR BEGINNERS | ($500/Day) Google Shopping Ads 2023 - द्विभाषीय उपशीर्षक
So if you're a beginner that's looking to start dropshipping,
moving into 2023 and you want to use Google Ads for you to start generating sales,
then this video is going to be perfect for you
because I'm going to go through a lot of the basic things
that I was aware of before I got started
because I would have been able to take one of my first ever Shopify stores from around 10,000 pounds to over 100,000 pounds,
then 200,000 pounds.
and so a lot sooner.
The that I was able to build up this store was with Google Ads,
so I'm sure I'm gonna be one of the best people to point you in the right direction.
So as always, I don't waste any more time.
I get right into it.
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Alright, so first things first, I need to let you guys know that there's two main ways
that you can use Google Ads when it comes to specifically trying to generate cells with a Shopify drop shipping store.
The way is with Google search ads and the second way is with Google shopping ads.
And over my many years of building up various different Shopify stores, the main type of Google Ads that I've personally used is shopping ads.
But I have you search ads over my many the years but I've seen a lot more success when it comes to shopping as specifically.
Now to show you exactly what the differences between the two are, I've just jumped onto Google and I've typed in Bluetooth headset.
This top section right here is Google Shopping and majority of these different sellers right
here and all of these different products that you can see.
All of them have paid money to Google for them to showcase their products in this section.
However, an example of Google search ads is this section over here.
Where it says AD,
which is short for advertisement, this business has essentially paid Google for them to be at the top of the search results.
And I'm sure by this example alone,
you can see how powerful it is when it comes to using Google ads because when a customer goes on to Google,
they type in whatever product they're looking for.
You're going to be able to present your product right at the of the search results.
which is obviously going to help you generate sales.
However, there are some pros and cons that you need to be aware of before you start looking into using Google Ads.
And broken down three main pros and three main cons that I've noticed over the past six years of me using Google Ads.
So start off with one of the first pros, which is that it's a great way for you to instantly start making sales.
As just said earlier, because you're going to be at the top of the Google search results.
And we all know,
Google is the number one most visited website in the entire world,
which means that you're gonna be able to put your store in the position that as soon as you open it,
maybe two weeks after you start your website, you're gonna be able to start instantly bringing money into your business.
The second pro is that once you've optimized your Google ad, you can start to feel like you're printing money.
This is something that I've noticed anyway, which is that.
Once you learn everything that is about optimizing your ad,
everything that is about negative keywords, knowing exactly when to increase your budget, learning everything that is about tracking your conversions.
You're going to get to the stage where it's going to feel like you're printing money because the good thing I like about Google Ads is that the more money you put into it,
as long as anything is optimized right, the more money you're going to get out of it.
So that's definitely one of the biggest benefits.
when it comes to using Google Ads.
The pro is that you're gonna get higher conversion rate due to the fact that you're targeting warm traffic.
So when I say warm traffic,
what that means is that because someone had to go on to Google and tap in the keyword for the item that you're selling.
Once they now come across your website,
there's a higher chance that you're gonna be able to make that sell,
which is a lot different when it comes to using things like Facebook ads, Instagram ads and TikTok ads.
Because the people that you're showing those ads to haven't necessarily opened up those social media apps with the intention to buy something,
you're automatically going to get a lower conversion rate.
But of course if someone goes onto Google and they type in Bluetooth headset and they see your product,
there's a higher chance that you're going to be able to make that sell.
But there are some cons that you need to be aware of.
For example, if you set up your ad in the wrong way, it can be expensive.
And that's why always recommend beginners to learn anything they need to learn about Google Ads
before they set up their first campaign because you don't want to set it up in the wrong way,
end up losing $200, $500 and now assume that Google Ads isn't worth it.
But it's gonna take some time for you to kind of get the hang of it and learn exactly how it works,
otherwise it can end up costing you a lot of money.
The second corner is that once you turn your ads off there's a chance that you're
your revenue will stop and this goes the same with any paid ad to be honest but
that's why I always recommend people to make sure that they're also focusing on building up the organic traffic as well.
Even you might be making a lot more money with Google Ads you also want to focus on trying to do things so that
you don't have to necessarily rely on Google Ads over the long term and the
way that I like to build up my organic traffic is by focusing on my SEO which is so search engine optimization,
which means that over time I'm going to be able to get my websites on the first page of Google without necessarily having to pay any money.
Which now brings me on to the third and final con that I'm going to speak about in this video,
which is that it's not necessarily easy for you to be accepted for Google at account.
Most beginners believe that if they decide that they want to start using Google as today,
they can just sign up for it and start running ads.
But that isn't the case, there's gonna be certain things that you need to do for you to increase your chances to even be accepted.
Because you have to remember that all of these different companies at the top of the search results,
essentially Google is telling any potential person that they've checked them, they believe that they're worth buying from.
There's no way that Google is going to risk their reputation on a website that hasn't necessarily followed Google's terms and conditions.
So the key things that you need to make sure that you do before you sign up for Google at
account It's the first and foremost make sure that your website is functioning properly
And what I mean by this is that you want to make sure that all the links are working as they should you can't have any broken links
You can't have any pages that are not operating accurately
You need to make sure that your website is fully functional one of the next most important things that you need to make sure that you do
Is make sure that all of your products
policy pages are clearly presented for any visitor that lands on your website and
when I say policy pages this is things like the terms and conditions, the privacy policy, the return policy, the shipping policy.
All of these pages need to be in the photo of your website as well as the header as well.
If not then there's a chance that Google is going to decline your application.
Alright so when it comes to the actual step-by-step process of applying for an account.
I'm to walk you through it.
So one of the first things that you need is a Google Merchant Center.
You need to sign up for this first and foremost and the way that you can do it is by going on to Google,
tapping in this and then you're going to see this link over here.
Once you're on this page, what you need to do is click on sign up for free.
And then it's just going to be a case of answering all of these different questions and going through the entire application.
And the main reason why you need a Merchant Center
is because this is Google's main way of knowing exactly what products are even on your store.
Now example if I log into my merchant center,
as you guys can see when it comes to all of my shopping ads, I've got around 182 active products at the moment.
So if there's ever any issues with one of my items,
I'm going to be aware of it because they're going to let me know if it's been disapproved,
if a particular item is expired, maybe it's pending I'm gonna be able to come here and see if there's any issues.
But one tip down to you guys once you have signed up for your merchant center and you've been accepted is that
you also need to make sure that you install the correct app in the back end of your Shopify account.
So for example I've just logged on to the App Store right now and what I'm gonna do is type in
Google Shopping Feed and there's so many different apps that you can choose.
from.
So whichever one that you want to go with, you're going to be able to decide here.
Now the one that I recommend is this one over here.
And the reason why you need this app is because it's going to be a way for you to connect your Shopify store to the merchant center.
If you don't do it this way,
you're going to have to maybe download an Excel spreadsheet and put all of your URL links for all of your different products,
upload it to the merchant center.
And that's more of it here.
However, when comes to using an app like this, it's going to sync things seamlessly
so you don't have to worry whenever you make a to the price of your product or maybe
you make a to the picture because if you don't use an app like this,
every single time that you make a simple change to one of your products,
you're going to have to consistently keep uploading a new Excel spreadsheet.
And to give you an example of how it works, I've just logged into the back end of one of my Shopify account.
counts and if I click on the app that I showed you which is this one over here,
as you can see there's a 188 products that's been submitted and the reason why there's a difference between
the actual merchant center by six products is because I recently I did six new products
so I'm guessing that it's still taking some time to update.
By the way this is the app that you need because it's going to end up saving you a lot of time.
Alright so moving on to one of the final things that I'm going to go through in the
video that you guys need to know when it comes to actually setting up your first Google ad
campaign is that you need to head over to this website over here, which is ads.google.com.
This is what the page looks like.
Once you're there, you need to sign up for an account, then you need to link that account to your merchant center.
And once you've done that, you're now going to be in a position where you can start your first campaign.
So I've just logged into one of my ad accounts.
and the way that you're going to set up your first campaign and by the way guys I'm just
showing you this as an example just so that you kind of understand how all of this stuff works.
First foremost you need to click on new campaign over here then they're going to ask you what's your campaign objective so you've got the option to choose between
sales, leads, website etc etc but of course when it comes to building a Shopify
store the main aim is to generate cells, so just going to click on that.
And the next thing that they're going to ask you to do is select your campaign type.
And remember what I told you earlier that my two main ways of using Google Ads is with search ads as well as shopping ads.
But you've also got the option to choose between performance marks, display ads, video ads and discovery ads.
So I've tested out all of these other options before,
but the main way that I've had success personally is with Then what I tend to do is select the standard shopping campaign and then click on continue and when you get to this stage
You now need to go through all of these different questions all of these different options Everything's fairly straightforward.
It's not too complicated as long as you're aware of what you need to select and why you're selecting it Now,
I'm not gonna go through it in today's video because this video is gonna end up being two hours long But I've already made a free webinar
where I go through my story of what I personally had to do when it came to me taking one of
my first ever Shopify stores to over $1,000 in profit every single day.
So you want to up for that completely free webinar you can click the first link in the description down below.
And if you've enjoyed this video so far don't forget to press the like button I really appreciate that.
Don't forget to subscribe as well hit the bell notification so that YouTube can let you know
new video has been released and if you wanna watch another YouTube video that I made,
not too long ago where I break down step by step,
everything you need to know as a complete new bee when it comes to building a dropship in store from scratch,
then make sure you click the link right there.
Check that video out straight off to this one because it's already helped out so many people
and I'm sure that's gonna help you out too.
Alright guys, I'll see you on the next one, make sure you stay safe out there, peace.
Thanks for
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