How to Setup Conversion API For Meta (Facebook) Ads in 2024 - Двуязычные субтитры
Alright, I to talk about Facebook conversions API.
Now, you may have already heard of this, and it's actually been around for a very long time.
and it's also referred as CAPI.
Now let me explain to you a little bit about what's going on here.
So you're probably familiar with the Facebook pixel or meta pixel.
What's happened since the iOS 14 update is we're not allowed to send pixel data back to Facebook unless the user on the app
agrees to it.
So I think over 90% of people are saying no don't.
track me, so you get this little notification and it says ask app not to track you.
So a lot of people are saying no to that.
Of course, that's what they would do because you don't be tracked.
Now what's happening now is Facebook's not getting the data it needs to track conversions and other events that happen
whenever somebody leaves the app after they see an ad.
That's a big problem for advertisers because now we can't accurately, you know, make decisions on what's working with.
So what has been a big talking point is conversions API.
Now, this has been around a while.
Now with pixel tracking beginning canceled out or becoming less efficient, people have been using the conversions API.
And difference is pixel tracking goes straight from the Facebook app.
And tracks everything and sends it back right every little event could send back to Facebook through the pixel has its direct line from Facebook to
Back to Facebook.
So with conversions API what's happening?
is the person clicks the ad, they go to your landing page and an event happens.
Let's just say they are entering their email to download a lead magnet or something.
So when they enter their email, your server collects that email, right?
Whether system you're using, whatever CRM you're using.
Now that,
or whatever tool you're using can report that information back to Facebook whether
it's being stored on your own server or a third-party tool you may have you know
gotten some messages from meta about setting up your conversions API I know I
have the way that works is
Facebook is helping you set up an instance your own server with AWS and believe me this goes over my head
I don't understand all this.
I just know that they're sending up a cloud server on AWS That stores all this information and reports it back to Facebook, right?
I don't recommend that for somebody that's you know,
just out small business not spending a ton of money on ads for a reasons one it's very technical and the reasons is you have to have this this AWS server and that does cost money and
Depending how much traffic you send there the monthly bill can fluctuate and it's probably could be pennies But it could also end up,
you know Costing you money that you don't really need to spend and the reason why I suggest not doing that is because there's other solutions
Likely the solution that you're using for say,
you know, Shopify these other checkout tools, a lot of them will already have copy integrated into the system.
The purchase event is the most important one to report back to Facebook, but you also have lead events.
Lead events can get reported back to Facebook as well amongst a bunch of different other events you can send back there.
The other way you can do this is if your tool does not have a copy solution integrated and typically you can search for it
in the help articles or reach out to their support to see if they do have cappy support.
But if they don't,
I'll show you a way that you can set it up for almost any tool out there as long as they work with Zapier.
So what I'm gonna do is go really quickly go into Zapier and show you how to set up a Zapier.
app to report copy information back to Facebook or meadow.
So let's jump into this tool.
And here I have a zap already set up, right?
Or set up, but I got it open.
So what we're gonna do is we're gonna, first of all, figure out how we're gonna trigger that app.
So we're gonna figure out what we want to do, use to trigger this event.
I'm gonna use Unbounce, because we use this for a lot of our pages.
And we're simply just gonna choose, let's just choose a lead event, a new form submission.
So basically when the form is submitted, it.
We'll call this a lead form.
We want a lead event to fire back at meta and notify meta that a lead just came through from that campaign.
So we'll hit continue there.
We're going to trigger.
You'll ask you to choose your login information on Unbounce.
Then you need to choose the landing page.
Here we go.
So we have the landing page.
It's gonna test the trigger.
This one has information.
It's And we're gonna continue the selected record and we're gonna type in Facebook.
Facebook conversions, send lead event, Continue, about to choose our account.
Baseball conversions already have it set up, be able to set it up on your own.
And this is going to be a and we'll pick the business account, then our pixel.
In this section here, the more data you can feed back to Facebook, the better.
A lot of times you may not have this information.
So some of this may not have it included.
So this has time data, but it's not formatted properly.
You can format data gets a little more complicated.
We're going to bypass a lot of this stuff.
But again, the more you can data, you can give Facebook the better because it can start identifying who that person was.
But the main thing is you definitely want to include email.
So do email.
If you can cut capture phone number, obviously you're not going to capture phone number for all your leads.
But if you can catch phone number, they want to put that in there.
I'm assuming we've got name yet, but at the very least, you send email over.
So again, you want to capture as much data as possible and send it back to Facebook here.
So if you're collecting data, city, state, country, zip code, I knew that, be sure to send that back to Facebook.
Now that we have that set up, continue.
You can test it.
We're just going to go and skip.
And any time a lead comes through on bounce through Zap Zapier,
it's going to send a lead of it back to meta and let them know that this conversion happened.
So again, to recap this, you don't need to set up your own server and do all this, you can.
If spending a lot of ad spend, it's not a bad idea to set that up.
But you're not spending a ton of money on ad spend,
I wouldn't recommend drumming up your own server and dealing with all that extra work.
Either use a third-party service that you're using already.
They typically will have a Cappy connection, or again, you can use Zapier to connect your Cappy event.
So, appreciate you listening to this video.
If it helps you out, feel free to hit the notification bell, subscribe, all that good stuff.
Appreciate it.
Thank you.
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